I drove the content strategy for this prompt guide, reimagining a very technical webpage created by our product team into a digestible, easy-to-use, and visually-engaging marketing asset for our demand channels. I worked cross-functionally with Product Marketing and Campaign Marketing to ensure we were targeting the right personas, showcasing the AI Assistant feature to its fullest, and with a creative agency to bring the visuals to life.
This prompt guide achieved the highest CTR across all of our North American demand marketing campaigns in the quarter, with the lowest cost per click.
Miranda Raimon 