After Class Blog

After Class, ClassPass’ business-focused blog, is a one-of-a-kind industry blog with a weekly publish schedule.

While at ClassPass, I developed our content calendar, managed our team of freelancer writers, optimized our content for SEO and analyzed our blog’s impact. I wrote, frame-worked and/or edited more than 60 After Class blog posts per year. Under my supervision, I boosted blog traffic by nearly 10% year over year and increased marketing qualified leads from the blog exponentially quarter over quarter.

COVID-19 Response Blog Content

In light of COVID-19 impacts and brick-and-mortar shop closures, we compiled resources for fitness and wellness partners. This blog post I wrote, ‘From Livestream to On-Demand: 5 Best Practices for Filming Online Classes,’ includes best practices to start offering classes online and includes interviews with experts and leadership from ClassPass.