Benefit Blog

Benefit is ClassPass’ corporate wellness blog, providing thought leadership, resources and best practices to optimize employee well-being in the workplace.

As the demand and success of the ClassPass corporate offering grew, the need to create a library of resources for HR and operations professionals managing workplace wellness became apparent — Benefit was born in 2019. I owned the process of creating and launching Benefit, from conducting UX interviews with stakeholders and project managing the design, to writing, assigning and/or copy editing all blog articles for a weekly publication schedule.

In less than seven months, I built up the content library to include 40+ posts, with traffic and subscribers growing exponentially each quarter.