I built Calm’s B2B blog from the ground up—from conducting in-depth audience and market research and company-wide brainstorms, driving design direction and content creation, and was responsible for ongoing management and optimization. Whether authoring posts, overseeing freelance writers, or managing agency resources, I grew the blog’s content library to more than 50 posts with ~70k+ unique page views per month within one year.
This blog provided the sales team with relevant and timely collateral across the full funnel, boosted brand awareness, drove leads and MQLS, and built a community of ~10k newsletter subscribers.
Miranda Raimon 