Breathing Space Blog, Calm for Business

I built Calm’s B2B blog, Breathing Space, from the ground up—from conducting in-depth audience research and company-wide brainstorms, driving design direction andcontent creation, and was responsible for ongoing management. Whether authoring posts, overseeing freelance writers, or managing agency resources, I grew the blog’s content library to more than 50 posts with ~70k+ unique page views per month.

This blog provided the sales team with relevant and timely collateral across the full funnel, boosted brand awareness, drove leads and MQLS, and built a community of ~10k subscribers.

close-alt close collapse comment ellipsis expand gallery heart lock menu next pinned previous reply search share star