I created long-form, editorial-style e-books used as gated website content, for sales enablement and as lead generation material at ClassPass.

Leading the B2B content marketing strategy at ClassPass included strategizing collateral for lead generation and general thought leadership. I authored, assigned, frame-worked and/or copy edited numerous e-books applicable to fitness, wellness and corporate wellness audiences.

Our most-viewed e-book and highest-performing B2B paid advertising content.

I co-authored and copy edited this e-book, using ClassPass data to forecast trends for 2020.
This high-converting e-book about payment methods, structures and cadences includes input and interviews from ClassPass leadership.

The e-book was a tool for SEO and lead capture. I provided assignment and direction to our freelance team, offered creative direction and copy edited all content.
close-alt close collapse comment ellipsis expand gallery heart lock menu next pinned previous reply search share star