Helping sellers prepare smarter for a successful holiday was the goal—and through a targeted, thoughtful, data-driven content approach with this playbook, we did just that.
I drove this initiative from ideation through execution. From brainstorming with internal subject matter experts across the business to nail down topics (and timing!) that matter to our audience, to conducting in-depth third-party research to pack this playbook with useful data, to rounds of creative and editorial fine-tuning, this resource drove a successful seller enablement campaign.
Strong cross-functional collaboration and key channel activations proved effective—more than 80% of sellers who saw the playbook in a webinar agreed they’d be using insights from this playbook in their upcoming holiday planning strategies.
